How the Cloud Enables Small and Medium Businesses to Collaborate Like Large Enterprises

Small and medium businesses (SMBs) must stay agile to meet changing customer needs and grow their business. That is why many SMBs have embraced state-of-the-art cloud communications and are now experiencing the benefits of fewer IT headaches, more collaborative workforces and greater flexibility. Cloud communications can provide a strategic advantage to SMBs looking to empower their employees, exceed customer expectations and drive higher sales. During this webinar, communications technology analyst Jon Arnold will examine:

  • How SMBs can get a higher return on their telephony investment with cloud communications (VoIP)
  • Why cloud-based VoIP achieves lower costs than traditional on-premise solutions
  • Benefits of cloud communications compared to legacy technology
  • How SMBs can leverage cloud communications to increase team productivity and ease IT burdens

Arnold will be joined by Brian Ventura, president at Soft Point Media, who will share his company's experience using cloud communications to achieve its business goals.

This is a must-attend webinar for SMBs that want to gain a competitive edge by embracing the latest communications technology.

Jon Arnold

Jon Arnold is Principal of J Arnold & Associates, an independent analyst providing thought leadership and go-to-market counsel with a focus on the business-level impact of digital transformation in the workplace. Core areas of expertise include unified communications, cloud services, collaboration, Internet of Things, future of work, contact centers, customer experience, video, VoIP, and social media. He has been consulting in many of these areas since 2001, and his independent practice was founded in 2005. JAA is based in Toronto, Ontario, and serves clients across North America as well as in Europe.

Brian Ventura

Brian Ventura is the Senior Help Desk Technician and President at Soft Point Media, a Managed Services Provider and Information Technology consultancy. He has nearly 20 years of experience in the IT field and has held a wide variety of technical support roles from software tester all the way through his current position as a senior technical resource at SPM. He attended Cal State University Northridge where he majored in Computer Science and Business Management. Brian is a Microsoft Certified Systems Administrator as well and CompTIA A+ and Network+ certified. In addition to his daily technical and managerial duties he is also asked to frequently speak and teach to general audiences on a variety of topics including general system usage as well as cyber security.

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